At a time of severe economic restraint it’s almost reassuring that Kent Council have got money to burn, on pointless PR exercises.
Some time ago I asked KCC’s press or PR department, to tell me how the council had managed to spend around £600 per enquiry on the pointless, needless and utterly wasteful Kent Health Watch advice line.
No surprise that the KCC PR wallahs took forever to reply and even less surprising that the answer was little more than the drivel that I had expected.
The NHS have in place procedures to deal with and consult on issues, that the public might have, anyway in the absence of a proper answer, I now realise that much of the money must be wasted on radio advertising as listening to Heart FM this weekend all I seem to hear is some women rattling on about blimin Kent Health Watch and in an attempt to get callers the health advice line now includes enquiries re. social care.
Still Kent councils megabucks PR budget is never ending as the KCC Magazine has Paul Carter filling almost a page waffling on about this and that the bottom of the page is then devoted to the retiring Chief Executive as if this matters to anyone in Kent except himself and a few colleagues.