If you had the dubious pleasure of watching Mary Portas last night on her channel four infotainment show, hoping for an objective view of the state of Margate town centre, and offering a remedy , then you would have been disappointed. Mary Portas wanted to help Margate, blimey thank God she and her colleagues at Optomen TV and Channel four didn't want to give us a good kicking!
Instead of an adult analysis we got, I thought, the shocking story of how virtually a whole town had been mean to the tough business consultant and her not insubstantial global media company.
Just what were Optomen Television and Mary Portas intentions with last nights awful programme, I actually thought having watched last weeks Open Episode "Mary Queen of the High Street", that the marketing guru, had some commonsense and positive purpose, still within about five minutes of the programme starting, Otomen Television thought that one Margate pedestrians comment was so insightful that it was necessary to broadcast it twice inside the first five minutes, and what was this pearl of wisdom? "Margate is Shit" just to add a more positive note, before ten minutes is completed Mary informs us that "there's all the drug dealing at the top of the multistory car park" before she embarks on a stroll down the top of the High Street.
At which point, I thought Crikey if the films going to be this negative, perhaps the film makers ought to divert to the car park, qualify the remark, and blimey, if this was the mood of the production crew, maybe they ought to see what was on offer. As far as I'm aware much of Mill Lane car park is occupied by council officers, an although strange things occur in the council, I'm sure officers, aren't snorting cocaine on the roof top, are they?
I was struck with how Mary, appeared unconcerned with much else, than her own importance, maybe it's me but there seemed to be a lot of I this and I that in the commentary, and not a small bit of exaggerated drama and slick cutting reinforcing Mary as wonder women marketing guru and Margate er Shi.........
Finally it seemed strange not to have included those Margate team members, who had worked so hard for Margate, not to have been featured but as I understand it they were not willing to be shoe horned into confidentiality agreements.
PS Click here for a background to Optomen TV's earlier Margate programme, and yes I know that I'm all I this and I that but I'm not a team player and I don't think Mary Portas is.