Happened to be cycling along Margate's majestic beach, this afternoon, soaking up the sun, sea, and air, when I chanced upon a clutch of dignitaries posing for photos in front of a banner proclaiming, "NIVEA SUN Best British Family Beach", could this be true, well maybe not, best check, further inspection and I picked out the Bronze Award in the corner.
Still third place not bad, anyway, decided to take a quick butchers at Nivea's website, and their family beach guide which gives more details, seems that their marketing wallahs, are first class at gaining maximum mileage from these awards, rather shrewdly, they have two gold award recipients, five silver award and eight bronze award winners, thus encouraging free publicity in seaside towns, up and down the country as similar publicity pictures are posed for.
Therefore I'm not entirely sure its worth polishing up the local chains of the Mayoralty etc, to give Nivea the oxygen of publicity, and would rate Margate beach higher myself. No doubt there is a formal press release being drafted by council busy bodies, as I type this post, which will explain more eloquently than I, what its all about and why dignitaries eschewed swimming cosies. Well done Margate!