Friday, September 22, 2006

Richard Branson
to spend 3 billion dollars
on renewable energy why?


Richard Branson has announced that he is committed to spending all the profits from his airline and rail business on renewable energy initiatives.



BBC go as far, as to state that this is the latest and most significant act of philanthropy from one of the world's best known business men in their profile of Richard Branson. It's probably impertinent, of me, but I understand an act of philanthropy is a gift or a voluntary offer of help, news stories elsewhere refer to his investment in renewable energy.



I think over the years Richard Branson, has been one of the Masters of self publicity, one can only guess at the money he has saved, in promotion of his Virgin business empire. Just look at all those, hours we have spent watching various record-breaking attempts by Mr Branson, covered in the news and then some special hour-long documentary. I don't think I have ever seen Virgin Atlantic, perhaps his largest business, ever pay for television advertising, no wonder he is so successful.



I think in many reports he has been able to link, his new green strategy with the gas guzzling airline business, quite remarkable really, and all this from a guy, who looks a too relaxed to be serious.



People often look at successful entrepreneurs such as Richard Branson, and assume that money is their motivation, but I personally think it is more about power and influence, because if Branson has $3 billion to invest, on what some might consider a risky business of alternative fuels, why doesn't he just put his feet up and retire.


BBC Profile

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